A multi-stage digital partnership that grew from one staffing
product into a wider set of digital capabilities supporting how
an events and staffing business recruits, operates,
communicates and presents itself online.
THE STARTING POINT
The business operates in an industry where people with differentskills and levels of experience need to be organised around event opportunities and client projects.
The first project with RawSolutions was a digital staffing platform designed to help the business build and manage a pool of event talent, publish opportunities and structure the recruitment and staffing process around each project.
THE PARTNERSHIP EVOLVED
The initial staffing platform addressed one clear business need. As new priorities emerged, the
relationship expanded into additional digital products, ongoing digital presence, a redesigned corporate
website and search visibility initiatives.
DIGITAL PRODUCT
The platform was designed to help an events business build and manage its
talent pool, publish opportunities and organise staffing around client projects.
STAFF EXPERIENCE
The staff-facing experience allowed people to register,create personal profiles, upload photos and provide information about the types of event work they were interested in and their experience in each area.
The experience also collected the information the business is needed to manage future work and payment details, without processing payments inside the application.
Profile Details
Candidate Profile
Documentation submitted
Primary Specialisations
Event Preference
ADMINISTRATIVE DETAILS
Personal and payment details recorded.
TARGET OPPORTUNITY BRIEF
Role: Host / Hostess • Registered Profile
Admin Notes: Profile verified and ready for assignment.
Role: Promoters • Registered Profile
Admin Notes: Documentation uploaded, pending verification.
Role: Supervisors • Registered Profile
Admin Notes: Profile recorded and queued for review.
INTERNAL ADMIN
The internal team could create clients and job opportunities, review registered profiles, approve or reject applicants, add notes and organise candidates around individualopportunities and projects.
01 / CANDIDATE SELECTION
A separate client-facing interface was also created to allow clients to
review candidates connected to opportunities being managed on
their behalf.
02 / DELIVERY AUDITING
The platform also supported reporting around staffed projects,
including visibility into who worked on a particular project and their
working times.
ROLE 01
The administrative side supports recruitment invitations,
client accounts, staff assignments, activation status and
attendance reporting across the workforce operation.
ROLE 02 (DOMINANT PROOF)
Clients can organise projects and locations, assign staff,
manage weekly schedules and shifts, review attendance,
communicate with staff and export attendance reports.
ROLE 03
Staff register through invitation codes, view assigned projects, locations and schedules, check in and out using
identity and location controls, review attendance history and receive notifications.
From assignment to attendance, the platform connected the operational steps around active workforce delivery.
DIGITAL MARKETING
The relationship later expanded beyond product. development to include social media support, with a particular focus on Instagram.
The work included visual content, reels and selected paid campaigns primarily aimed at increasing visits to the social
profile.
Content Design
Ongoing visual content for the brand’s social presence.
Reels
Short-form video content for Instagram.
Paid Promotion
Selected campaigns focused primarily on profile visits.
WEBSITE & SEARCH
The corporate website became another major stage of the relationship. The
project moved beyond a visual refresh to rethink how the business presents
its services, projects and capabilities online.
The website was rebuilt on WordPress with new content and structure
designed to support both the brand experience and longer-term search
visibility.
The redesign introduced a new website structure, refreshed content and a more focused presentation of the company’s
services and work.
The goal was to create a stronger digital foundation for the corporate presence, future content and continued
improvement.
Working alongside a strategic SEO partner, search considerations were
incorporated into the redesign rather than treated as a separate activity
after launch.
The work included SEO-aware restructuring, protection of existing search value, optimisation of important pages and project content, structured
data and broader GEO / AEO considerations.
CONNECTED DIGITAL ECOSYSTEM
Across the relationship, different digital capabilities were introduced around different parts of the business — from recruitment and workforce operations to digital presence, the corporate website and search visibility.
READY TO MOVE FORWARD?
Digital needs do not always appear all at once. Sometimes the right starting point is oneproduct, one operational challenge or one part of the customer experience.
What matters is building the right solution for the need in front of you — while keeping sight. of what the business may need next.